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Well, it all started with Jenny and Jeff Vierling, endurance athletes in Colorado doing what some folks call “crazy long events” like the Leadville 100, Paris-Brest-Paris, RAAM qualifiers, etc. The first couple of hours always seemed to go well, but 4-6 hours into a race or weekend adventure, their stomachs would revolt, their legs would cramp up, and they'’d get what they call the “gag reflex” because drinks were too sweet to keep on drinking. So Jeff sat down, did a ton of research, formulated a drink, ran it by some gastroenterologists, started using it for himself, and before they knew it they were burning out their Kitchenaid food mixer making it for friends. Fast forward a couple of years later and here we are! - To understand how it is different from other drinks, check out Why Tailwind.